Last edited by Dataxe
Thursday, December 3, 2020 | History

8 edition of Becoming a Category of One found in the catalog.

Becoming a Category of One

How Extraordinary Companies Transcend Commodity and Defy Comparison

by Joe Calloway

  • 366 Want to read
  • 27 Currently reading

Published by Wiley .
Written in English


The Physical Object
Number of Pages240
ID Numbers
Open LibraryOL7614439M
ISBN 100471274046
ISBN 109780471274049


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Becoming a Category of One by Joe Calloway Download PDF EPUB FB2

"Becoming a Category of One will delineate how you can differentiate yourself from others who do what you do, how to become positioned in your marketplace, and how Cited by: 4. Category of One companies make conscious decision about who they want to be, what their promise is, and delivers on their promises, in a consistent manner.

They build a strong brand, and use the brand to This book talks about what it takes to build on /5. The author:Joe Calloway is a consultant on branding and competitive positioning whose clients include newspa- pers in Sweden, hotels in Great Britain, and world brands like BMW and IBM.

He speaks frequently and has been inducted into the International Speaker’s Hall of Fame. Here is a great book that I am currently reading. It’s called Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway.

“In today’s crowded consumer marketplace, customers know that virtually any product they desire can be bought from another company at about the same price or less.

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Gone with the Wind has remained one of the bestselling books of all time. Mitchell, who hated being in the limelight, refused to publish another novel and had little time to reconsider — she died at after being struck by a car.

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On this edition of the Business Builders Show onJoe Calloway, author and professional speaker joins me. Joe’s books include “Keep It Simple: UNCLUTTER Your Mind to UNCOMPLICATE Your Life”, “Magnetic: The Art of Attracting Business” and “Becoming a Category of One”. Joe delivers a business lesson in 20 minutes that impresses the heck [ ].

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Glossary: The glossary is a list of term definitions used throughout the book that might be unfamiliar to the reader. Bibliography: Most often seen in non-fiction like a biography or an academic text, a bibliography lists the references and sources used in researching or reporting the book.

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